Privacy Policy

Last updated: August 19, 2026

Effective date: August 19, 2026

ManifestEd, Inc. operates The Dog Gurus and other Manifest brands. This Privacy Policy explains how ManifestEd, Inc. ("Manifest," "we," "us," or "our") collects, uses, and discloses personal information.

1. Scope

This Policy applies when you:

• visit a Manifest website that links to this Policy, including TheDogGurus.com;
• create or use an account on our business coaching, training, analytics, and research platform;
• use our artificial intelligence, competitor research, benchmarking, or integration features;
• submit a form, register for an event, or interact with our advertising; or
• contact our sales, support, or other business teams.

We call these websites, applications, and services the "Services." "Personal information" means information that identifies, relates to, describes, or can reasonably be linked with a person. It does not include information that applicable law treats as public, aggregated, or deidentified.

The Services are for business use by adults. We offer accounts only to businesses established in the United States and Authorized Users located in the United States. Do not create an account or use the application from another country. Do not intentionally submit personal information about people outside the United States unless Manifest approves that country in writing. This restriction includes the European Economic Area, United Kingdom, and Switzerland. If a written agreement with Manifest approves another country, any privacy terms in that agreement also apply. This Policy still applies to an incidental website visit or information that we inadvertently receive from another location.

This Policy does not govern a customer's own privacy practices. A customer may submit information about its employees, contractors, clients, or other people to the Services. Those people should contact that customer first about the customer's practices.

2. Our privacy roles

Manifest acts as a business or controller for information that we decide how and why to use. This includes website visitor data, account and billing data, sales and marketing data, service analytics, and business research data.

A business or sole proprietor identified in an account, checkout, or agreement is a "Customer." An employee, contractor, or other person whom a Customer permits to use its account is an "Authorized User." "Customer Data" means information, files, communications, recordings, prompts, business metrics, and other content submitted to the Services by or for a Customer. It does not include account, contact, billing, or technical and service-use data that Manifest handles for its own purposes under this Policy. When Manifest processes personal information in Customer Data only to provide the Services on a Customer's instructions, the Customer is the business or controller and Manifest is its service provider or processor. Our Terms of Service and any applicable data processing addendum govern that processing.

A Customer's account administrators control its account. They manage Authorized Users, permissions, account information, and requests about Customer Data. They may receive information about Authorized Users' activity. If you use the Services for an employer or another organization, direct questions about its use of your information to that organization.

3. Information we collect and where it comes from

We collect the categories below. The examples describe the information we may collect, not information we always collect.

We also receive information from referral partners, affiliates, advertising platforms, event organizers, and people who refer or invite you.

Payment-card information is submitted directly to Stripe. We do not store full payment-card numbers in our application. Authentication providers process credentials and security events for us.

The Services are not designed to collect Social Security numbers, government identification numbers, biometric templates, precise geolocation, protected health information, consumer health data, or information about children. Do not submit that information unless Manifest has expressly agreed in writing to support it.

4. How we use information

We use personal information to:

• provide, administer, personalize, and support the Services;
• authenticate users and manage accounts, roles, permissions, and security;
• provide learning, coaching, AI, financial analytics, research, and benchmark features;
• connect and synchronize services that a Customer chooses;
• process subscriptions, payments, invoices, taxes, renewals, cancellations, and refunds;
• communicate about accounts, assignments, events, support, security, and service changes;
• send marketing that recipients can opt out of;
• measure campaigns, referrals, affiliate activity, conversions, and advertising;
• analyze product use, diagnose errors, improve performance, develop features, and conduct research;
• create business profiles, peer groups, trends, and competitor research from public, licensed, Customer-provided, and derived information;
• prevent fraud, abuse, security incidents, and violations of our Terms;
• comply with law, enforce agreements, resolve disputes, and protect rights and safety; and
• evaluate or complete a financing, merger, acquisition, reorganization, sale, or similar transaction.

We may combine information from different sources for these purposes. We use sensitive personal information only to provide and secure the Services, process authorized integrations, comply with law, or for other purposes permitted without a right to limit under applicable law.

5. Artificial intelligence, research, and benchmarks

AI features

When you use an AI feature, we process your prompt, relevant conversation history, instructions, and content retrieved for context. We send the information needed to generate a response to AI infrastructure and model providers that act for us.

We process identifiable Customer Data to provide, configure, secure, and support the Services for that Customer, follow its documented instructions, and comply with law. We do not use identifiable Customer Data to train or improve models or products for other Customers, or authorize a third-party model provider to do so, unless the Customer expressly opts in through a signed writing. This restriction does not prevent the uses of feedback, technical and service-use data, or aggregated or deidentified information described below.

Providers may retain or review limited information for security, abuse prevention, or legal compliance under their terms and our agreements.

We may use feedback, technical and service-use data, and deidentified information to evaluate and improve our Services, including our AI features. AI output can be inaccurate and can resemble output generated for others. See the Terms of Service for rules about AI use.

Competitor research

Our research features may collect and organize information from public websites, public records, directories, marketplaces, review platforms, licensed data providers, partners, and Customers. Research results may identify a business or professional when the source information is public, licensed for that use, or supplied by a Customer with authority to use it.

We may infer business characteristics, service categories, peer groups, price ranges, or trends from this information. Public and third-party information can be incomplete, stale, or wrong. A person or business may contact us to request a correction or raise a source concern.

Aggregated and deidentified benchmarks

We may create aggregated or deidentified data from Customer Data and other information. We use it for analytics, industry benchmarks, research, security, and service improvement.

We do not disclose one Customer's raw confidential metrics to another Customer through benchmark features. Cross-Customer benchmarks use cohort, suppression, outlier, and delay controls designed to prevent identification and coordination. We do not use current nonpublic competitor-specific prices, wages, output, costs, customer allocations, or forward-looking strategy to recommend coordinated conduct. We maintain deidentified information in deidentified form and do not try to reidentify it, except to test whether our deidentification safeguards work or as law permits.

6. How we disclose information

We may disclose personal information to:

• Service providers. These providers support hosting, storage, content delivery, authentication, payments, accounting integrations, email, customer relationship management, support, video, analytics, session replay, error monitoring, security, AI processing, and other operations. They may use information only for contracted services or as law permits.
• A Customer and its users. Account owners, administrators, managers, coaches, and other Authorized Users receive information based on account settings and permissions. A Customer is responsible for deciding who may access its account.
• Connected services. We disclose information to a third-party service when a Customer connects it or directs us to do so. That service's terms and privacy policy apply to its processing.
• Analytics, advertising, and marketing partners. These partners help us measure use, attribute referrals, advertise, and evaluate campaigns. Some disclosures may be a sale, sharing, or targeted advertising under state privacy law, as explained below.
• Affiliates and professional advisers. We may disclose information to corporate affiliates, insurers, auditors, accountants, lawyers, consultants, and financing sources for legitimate business purposes.
• Authorities and other parties for legal or safety reasons. We may disclose information when we reasonably believe that disclosure is required by law or needed to protect rights, safety, security, or the integrity of the Services.
• Transaction participants. Information may be reviewed or transferred as part of a financing, merger, acquisition, reorganization, bankruptcy, or sale of all or part of our business.
• Other recipients at your direction. We disclose information when you ask us to, consent, publish information, or use a feature designed to share it.
• Recipients of aggregated or deidentified data. We may disclose information that does not reasonably identify a person, subject to our deidentification commitments.

We do not sell private Customer Data for money. We do provide paid access to identifiable professional or business research, and we disclose information through advertising, marketing, analytics, and affiliate technologies. Some state laws treat those activities as a "sale," "sharing," or targeted advertising. We describe them in Section 11 and provide the opt-outs in Sections 7 and 10.

7. Cookies, analytics, and advertising

We and our partners use cookies, pixels, tags, local storage, software development kits, and similar technologies.

Session-replay tools can capture page content and user interactions. Some tools mask or block inputs by default or through configuration, but those controls are not perfect. Do not enter information that the Services prohibit.

Where U.S. law allows, non-essential technologies may operate by default. You can opt out at any time through the Your Privacy Choices link in our website footer or at thedoggurus.com/opt-out-preferences. The preference center provides controls by technology category.

Your preference-center choice controls the technology categories shown there. Where applicable law requires, an opt-out stops future sale, sharing, or targeted-advertising processing. A provider's technical limitations do not reduce that right. An opt-out does not erase information collected before the opt-out. Essential technologies remain active because the Services cannot operate securely without them.

We treat a legally recognized opt-out preference signal, such as Global Privacy Control, as a request to opt out of sale, sharing, and targeted advertising. We apply the signal to the browser or device, associated browser profiles, and, when we know the person, the account and related sale or sharing as required by law. We may also use other browser signals, such as "Do Not Track," to apply a broader cookie preference where our tools support it, although those signals do not have a common legal or technical standard.

Cookie choices are usually tied to a browser or device. You may need to choose again after clearing storage or using a new browser or device. Browser settings can also block or remove cookies, but doing so may prevent parts of the Services from working.

8. Retention

We keep personal information only for as long as reasonably needed for the purposes in this Policy. We consider:

• the length of the account or business relationship;
• the feature, contract, or Customer instruction that applies;
• the sensitivity and volume of the information;
• security, fraud-prevention, backup, and business-continuity needs;
• legal, tax, accounting, recordkeeping, and dispute requirements; and
• whether we can instead aggregate or deidentify the information.

In general:

• account information and Customer Data remain for the account relationship and for a period afterward to close the service, follow Customer instructions, and meet the needs listed above;
• billing and transaction records remain for applicable tax, accounting, and legal periods;
• marketing records remain while relevant to the relationship, subject to unsubscribe and suppression choices;
• logs, analytics, and replay data remain according to configured provider periods and operational needs;
• public and commercial research data remains while it is useful, current enough for the stated purpose, and permitted by the source; and
• aggregated or deidentified data may remain longer if it stays in that form.

Under our Terms, a Customer may request return or deletion of personal information in Customer Data before or within 30 days after the Services end. After that request window, Manifest may delete Customer Data from active systems. Protected backups are deleted through ordinary cycles, subject to legal retention.

We may retain information longer for a legal hold, investigation, security matter, or dispute. Deletion from backups occurs through normal backup cycles.

9. Security

We use reasonable administrative, technical, and organizational safeguards designed for the nature of the information and our business. These safeguards include access controls, protections for data in transit, monitoring, and vendor management where appropriate.

No system is completely secure. You are responsible for protecting credentials, using the Services through secure devices and networks, and promptly removing access for people who no longer need it. Contact us if you believe an account or information is at risk.

10. Your choices and privacy rights

Account and communication choices

Depending on your role, you can update account information and preferences, disconnect an integration, delete certain content, or ask the Customer administrator to do so. You can unsubscribe from marketing email through the link in the message. We may still send non-marketing messages about an account or transaction.

Use Your Privacy Choices to manage non-essential technologies and targeted advertising.

Rights under U.S. state laws

If a U.S. state privacy law applies to us and to your information, you may have the right to:

• confirm whether we process your personal information and access it;
• correct inaccurate personal information;
• delete personal information;
• obtain a portable copy of personal information;
• opt out of sale, sharing, targeted advertising, or certain profiling;
• limit certain uses or disclosures of sensitive personal information;
• appeal our decision about a request; and
• receive equal service and pricing without retaliation for exercising a right.

These rights have exceptions. For example, we may retain information needed to provide a requested service, secure the Services, comply with law, or establish and defend legal claims.

To submit an access, correction, deletion, portability, or appeal request, email support@thedoggurus.com with the subject Privacy Request or Privacy Appeal. Include your name, account email, business name, relationship to Manifest, and the right you want to exercise. Do not send identity documents by email unless we ask for them through a secure method.

To opt out of a sale that does not depend on browser technology, including paid access to identifiable professional or business research, use the same email address with the subject Do Not Sell or Share. Describe the person or business record that the request concerns and provide enough information for us to locate it.

We will verify a request in a way that is reasonable for the information and right involved. We use verification information only to process the request. If we deny an appeal, we will provide the information required by applicable law about further review.

An authorized agent may submit a request where law permits. We may require proof of the agent's authority and direct verification from the person. We do not require identity verification for a browser-based opt-out unless needed to apply the choice beyond that browser or device.

If the request concerns personal information that we process only for a Customer, contact that Customer first. We will support the Customer as required by our agreement and applicable law.

11. Supplemental U.S. disclosures

Sections 3 through 11 together form our notice at collection. During the 12 months ending August 19, 2026, we collected the categories listed in Section 3. In the terms used by California law, those categories include identifiers, customer-record information, commercial information, internet or electronic-network activity, approximate geolocation, professional or employment information, audio or visual information, inferences, sensitive personal information, communications, and other content linked to a person or account.

During that period, we disclosed each applicable category to service providers and the other recipients in Section 6 for the business purposes in Sections 4 and 5. For example, providers received the information needed for hosting, authentication, payments, integrations, email, support, video, analytics, replay, error monitoring, security, and AI processing.

For this disclosure, we use broad state-law definitions of sale and sharing even when an exception may apply:

• We sold and shared identifiers and contact information, commercial information, internet or electronic-network activity, approximate location, and marketing or interest inferences. Recipients were advertising, marketing, affiliate, and analytics partners. The purposes were targeted advertising, campaign measurement, referral attribution, and related analytics.
• We sold identifiers, professional or business information, and public or commercial research information to Customers when they received paid access to identifiable competitor-research results.
• We did not sell or share private Customer communications or content, audio or visual information, integration credentials, account log-in information, or financial information that state law treats as sensitive.

Sections 7 and 10 explain how to opt out. We do not knowingly sell or share the personal information of anyone under 16. We do not use or disclose sensitive personal information to infer characteristics in a way that creates a right to limit under California law.

Our category-level retention approach is:

• account identifiers, professional information, Customer Data, communications, and learning activity remain for the account relationship and the closure, instruction, legal, security, and backup needs in Section 8;
• billing and transaction information remains for tax, accounting, payment, and dispute periods;
• device, analytics, advertising, and replay information remains for configured provider periods and operational, security, suppression, and legal needs;
• research information remains while useful, accurate enough for its purpose, and permitted by the source; and
• aggregated or deidentified information may remain longer while it stays in that form.

California residents may ask for information available under California's Shine the Light law through the privacy-request process in Section 10.

12. Children

The Services are for people who are at least 18. We do not knowingly collect personal information from children. Contact us if you believe a child submitted personal information, and we will take appropriate steps.

13. Third-party services and links

A third-party website, integration, or service has its own privacy practices. This Policy does not govern a third party's independent processing. Review its policy before providing information or connecting it to the Services.

14. Changes to this Policy

We may update this Policy as our practices, Services, or legal obligations change. We will post the updated Policy and change the date above. If a change materially affects how we use personal information, we will provide additional notice when required by law.

15. Contact us

For questions, requests, or concerns:

ManifestEd, Inc.

2260 Scottwood Avenue, Toledo, Ohio 43620, United States

Email: support@thedoggurus.com